Brand Mark & Grid System
The brand mark was designed based on the shape and color of the fire, the metaphor for fire fighting. It represents the strong executive ability required by the global leader in the fire fighting industry and it also represents the affluence and warmth of Paratech and Paratech People. This series of efforts to establish the identity becomes the first step in becoming a ‘creative company’ through bold innovations that major domestic and foreign companies adopted in the past and it is one of the most important courses of innovation.
Fire Equipment & Service Company
From Enthusiasm, Success Comes Out